Transcoding & Frame Spec Validation 

 

For this upcoming release, we wanted to share a bit of background for you to understand the rationale behind this update.

For easier navigation, you can also choose to directly navigate to the desired section by clicking on the titles below.

• Background & Challenges
• A journey towards Media Availability: where are we now? 🏃
• Our answer: driving new best practices with a connected solution 👨‍🔧
• How does it work? Finding a perfect match 💎
• The key things for you to remember 🐘
• In more detail, what is going to happen? 🧐
  
  

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Background 🧑‍🏫

When distributing any advertising to any owned and operated publisher channel the creative must be in the correct specification to ensure that it can be successfully presented. This means that the creative must be encoded according to the publishers' ad unit requirements.

Encoded content must be processed accordingly, specifications must meet the screen requirements and any digital creative will match the digital frames aspect ratio, data rate and orientation to ensure that the media is set to the required presentation quality. 

When content is encoded to the correct specification, it will guarantee that the brand message aligns to the defined media specification and is therefore accepted for playout. 

 

• Enable advertisers to better benefit from precise media conditioning to support the detailed targeting available in digital ad serving.

• Ensure that the content is approved and that the right restrictions are assigned and be ready to respond to the programmatic buy

 

 

A journey towards Media Availability: where are we now? 🏃

Before transcoding any creative we will match the specification and prohibitions to your targeted frames. If we are not able to find a match we will exclude your frames from being eligible for trading.

When we find that perfect frame match to your master creative we will automatically transcode the required number of versions. Ensuring that the resolution and aspect ratio are maintained throughout.

We do this by analysing the screen aspect ratio based on the actual screen height, width and resolution and benchmark if the ad is within the frame 6% tolerance.

In the initial phase, this will be based on the frames aspect ratio and the default Height and Width.

Once complete each master creative will have 1 or more transcoded versions and each creative and version will have a unique id. This goes a long way to ensuring that we can deliver enhanced reporting and a robust data model.

 

The key things for you to remember 🐘

What are the benefits?

1. Enhanced frame eligibility. We verify the compatibility of the Creative against the Frames specification and set if the frame is included or excluded. This validation is made in sync with your existing prohibition rules.
   
   
2. Programmatic auctions will now verify eligible frames on whether the creative meets the frame specification.
   
   
3. Transcoding upgrades ensures that we meet the frames on aspect ratio, height and width and rotation.
   
   
4. Only send the eligible creatives to the frame, this further improves the screen storage requirements.

 

In more detail, what is going to happen? 🧐

 

Platform access

There are no new user roles or permissions required to access the moderation enhancements.

Please review existing permissions if you would like to include access to your users.