Uber

THE CHALLENGE

Standing out during peak commuting periods in Brazil’s major cities, where mobility demand and advertising clutter intensify during Q4.

THE OBJECTIVE

To strengthen brand visibility and reinforce Uber’s position as a trusted mobility partner during the “Golden Quarter” (Sept 30 – Dec 24), using real-time signals to deliver timely and situationally relevant messaging.

THE SOLUTION

Uber activated an always-on programmatic DOOH campaign across premium JCDecaux Brazil inventory via VIOOH. Using DCO, creative executions dynamically adapted to live environmental and location signals to ensure contextual relevance throughout the day.

Dynamic triggers included:

• Weather-based messaging during rain to position Uber as a convenient alternative.
• Temperature triggers highlighting air-conditioned comfort during extreme heat.
• Geographic contextualisation referencing specific commuter routes and urban landmarks.
• Hyper-local placements across high-traffic corridors and transit hubs.