THE CHALLENGE
Psycho Bunny wanted to reach high-value travellers in crowded luxury markets and maintain brand presence across key US gateways.
THE OBJECTIVE
Drive brand awareness and recall by engaging affluent audiences in premium airport environments.
THE SOLUTION
By using programmatic DOOH across Los Angeles and Miami International Airports, the campaign delivered over 20% share of voice across 454 digital screens. Running from October to December, and pairing mobile and social media with high-frequency public messaging in the gateway to their core markets, it ensured market domination and increased brand awareness.