Multi-channel campaign leveraging programmatic DOOH, social media engagement, print and strategic partnerships
THE CHALLENGE
With a broad target audience, Air Canada faced challenges in standing out in the competitive airline industry and maintaining visibility and relevance among potential customers.
THE OBJECTIVE
Increase prompted awareness. Increase purchase intent. Enhance overall brand perception. Elevate its Net Promoter Score (NPS).
THE SOLUTION
A multi-channel campaign across prDOOH, print and social was deployed. Campaign creatives contained personalised messaging, interactive content, promotional offers, customer testimonials and positive reviews to drive brand awareness, alongside emphasising direct flight routes from provincial airports.