Banana Boat wanted to promote their sunscreen products with their latest campaign in a more distinctive and relevant way.
The campaign integrated real-time-bidding to optimize the delivery. By leveraging the UV index data as a trigger, when it reaches a 2+ rating, the ad is activated and displayed on premium digital panels of JCDecaux Cityscape at bus shelters in Hong Kong. This provides a reminder to apply Banana Boat’s sunscreen product as a shield against the unseen UV light on both sunny and cloudy days, significantly raising the relevance of the ads with audiences.