Results
Reached nearly 4 million users
Location
Madrid, Alicante, Bilbao, Barcelona, Castelldefes, Fuenlabrada, Gran Canaria and Leganes
Partners
Taptap Digital, Publicis Media Luxe and JCDecaux Spain
LVMH worked with Taptap Digital, Publicis Media Luxe, JCDecaux Spain and VIOOH to raise awareness of Dior J’adore and LOEWE Paula’s Ibiza perfumes to target audiences and drive store traffic.
Working with our partners we came together to collaborate on a strategy that highlighted the legacy and quality of the brands whilst at the same time, use programmatic technology to target key audiences.
Using Taptap’s Sonata Location Intelligence (Sonata LI), this programmatic omnichannel DOOH-led campaign was able to identify locations where there were no DOOH screens, thereby triggering one-to-one campaigns on mobile, display premium interactive formats instead – an incredibly advanced solution!
