Skip to content
CONTACT US

IBM

Tech giant uses programmatic DOOH to target ‘IT Decision Makers’

About this campaign

Results
12% uplift in prompted brand awareness
Location
Key cities across the UK
Partners
Eightbar, MediaMath and JCDecaux UK

IBM wanted to promote themselves to the specific target audience of ‘IT Decision Makers’ and drive consideration amongst this audience for IBM in future operations vs. competitors.

This campaign ran across key cities in the UK, targeting the decision makers of key clients via a set radius around their office locations. It also employed day-parting, running in the most relevant hours for office-workers between 7am-10am and 4pm-7pm.

IBM-VIOOH
IMG-3381
IMG-3365
Share:
More case studies
    win2day
    Programmatic DOOH campaign utilising DCO to showcase real-time betting odds
    Read more
    Ria
    Programmatic DOOH campaign using real-time flight data
    Read more
    Luxury Fragrance Brand
    Leading luxury fragrance brand uses programmatic DOOH to increase sales
    Read more
    Michael Kors
    Multi-country programmatic DOOH campaign
    Read more
    Biltema
    Proximity targeted campaign to boost foot traffic to stores
    Read more
    Byfesten
    Dynamic DOOH drives engagement for music festival in Norway
    Read more
    Guinness
    Weather-triggered campaign using time-targeting
    Read more
    Mars©
    Multi-channel campaign with weather-targeting and day-parting
    Read more
    KFC
    Location-based campaign to drive app downloads
    Read more
    Rice Business
    US business school launched airport campaign to drive awareness and consideration of MBA program
    Read more
    Kayak
    Travel brand launched airport campaign to drive awareness to flyers
    Read more
    Dell
    Programmatic DOOH campaign running on mobile and desktop
    Read more
    Columbia
    Weather-based triggered programmatic DOOH campaign
    Read more
    Ecovidrio
    Location-based campaign with mobile retargeting
    Read more
    Mazda
    Driving product awareness using programmatic DOOH
    Read more
    Santander
    Financial provider uses programmatic Digital-Out-Of-Home to increase awareness of Corporate Commercial Banking
    Read more
    FREENOW
    Data-driven programmatic DOOH campaign
    Read more
    Zalando
    Audience-based programmatic DOOH campaign
    Read more
    BYD
    The programmatic DOOH campaign that hits the mark
    Read more
    Audi
    Location-based buy driving consumers to nearby Audi stores
    Read more
    American Express
    Multi-channel campaign combining programmatic DOOH and mobile retargeting
    Read more
    Australian Museum
    Location-based campaign
    Read more
    Pepsi
    Location-based campaign with time-targeting
    Read more
    Dior
    Driving awareness and foot traffic using programmatic DOOH
    Read more
    Gucci
    Luxury designer brand uses programmatic Digital-Out-Of-Home to drive footfall to event
    Read more
    Banana Boat
    Targeted campaign activated when UV index was above 2
    Read more
    World Gold Council
    Large-scale global programmatic campaign across prDOOH and social
    Read more
    Piper-Heidsieck
    Location-based campaign running on screens in Monoprix retail stores
    Read more
    Campanile
    Programmatic DOOH campaign with time/day parting and mobile re-targeting
    Read more
    England & Wales Cricket Board (ECB)
    Programmatic DOOH campaign with location-based DCO to display local live scores
    Read more
    Bayer
    Location-based campaign with dynamic creatives and in-flight optimisation
    Read more
    Sun Life Hong Kong
    First client to activate the Flight Activated Ad Campaign (FAAC) feature in Hong Kong International Airport
    Read more
    Douglas
    Programmatic DOOH with use of 3D creative
    Read more
    Fiat
    Targeting urbanites in large city centres with prDOOH
    Read more
    Gymshark
    UK athletic-wear brand launches across new spectacular screen, in a programmatic first
    Read more
    VIOOH Brand
    Programmatic DOOH SSP brand uses prDOOH and mobile to determine brand awareness
    Read more
    HP Premium Notebooks
    prDOOH campaign leveraging exclusive partnership with retail partner with time/day and audience targeting
    Read more
    On Running
    Hyper-precision targeting using multiple data sets, leading to groundbreaking prDOOH media-first
    Read more
    Magners
    Programmatic DOOH with mobile re-targeting, geo-fencing and day-parting
    Read more
    IBM
    Tech giant uses programmatic DOOH to target ‘IT Decision Makers’
    Read more
    Times Radio
    Showcasing breaking news via programmatic DOOH
    Read more
    M&S Goodmove
    A programmatic DOOH media first using first-party in-store data and dynamic creative.
    Read more
    Water World Ocean Park
    Footfall Lift Study
    Read more
    Stellantis
    Multichannel campaign targeting automotive-interested users
    Read more
    BMW
    Reaching an affluent audience with time-targeting
    Read more
    Viktor&Rolf
    Luxury perfume brand uses programmatic Digital Out-of-Home to determine brand awareness
    Read more
    HP: Instant Ink
    Location-based prDOOH campaign running on screens in close proximity to HP retail locations as well as CTV
    Read more
    Europ Assistance
    Programmatic DOOH campaign specifically targeting women 25+
    Read more
    Puma
    Real-time buying only on DOOH panels overweighted by the affinity target to the "Running" segment
    Read more
    BrewDog
    Innovative use of prDOOH activating only when the sky was ‘hazy’ to promote Hazy Jane craft beer
    Read more
    Santévet
    Real-time purchasing only on DOOH panels defined within a radius around animal shelters, pet shops and vets
    Read more
    Hydrow
    Using programmatic DOOH with geofencing and audience targeting
    Read more
    Schoonenberg
    Displaying availability of appointments with location-based targeting via programmatic DOOH
    Read more
    Virgin Active
    Releasing the power of programmatic in DOOH
    Read more
    Leading British retailer
    Promoting new products and increasing footfall to store
    Read more
    Minor Figures
    Building brand awareness and increasing sales with programmatic OOH
    Read more
    Auto.NL
    Trigger-led campaign based on location, audience and time of day
    Read more
    Jeep
    Omnichannel campaign with mobile display, digital audio, programmatic DOOH and connected TV
    Read more
    Bloemenbureau
    Pan-European campaign utilising mobile and DOOH
    Read more
    New Look
    Programmatic DOOH campaign delivered against four key audience groups
    Read more
    Klarna
    Super-flexible, non-guaranteed campaign with an always-on approach
    Read more
    Albert Heijn
    Utilising mobile location data to target infrequent customers to visit in-store
    Read more
    Hoka
    Programmatic DOOH and mobile campaign
    Read more
    Aspinal
    Driving sales and footfall in-store using real-time occupancy in-store data
    Read more
    Nespresso
    Driving visitors in-store using dynamic creative and prOOH
    Read more
    LichtBlick
    Programmatic DCO campaign for a green energy provider, running on low CO2 emitting screens with dynamic social and political messaging
    Read more
    ASOS
    Targeting the e-Retailer's key demographic in London
    Read more
    French Army (L’Armée de Terre)
    Targeting 18-34 year olds with a recruitment drive using geographic and affinity programmatic activation
    Read more
    Ghost of Tsushima
    The world's first DOOH campaign to target mobile audiences
    Read more
    Nestlé Purina
    Cross-media campaign combining programmatic OOH and online audio
    Read more
    Audible
    Weather-triggered campaign using in-flight optimisation
    Read more
    CUPRA
    Specific audience targeting using programmatic DOOH with time/day parting
    Read more
    ALDI
    Driving visitors in-store using dynamic creative and prOOH
    Read more
    Mercedes-Benz
    Programmatic campaign with drive-to-store, using client's first-party data
    Read more
    Renault ZOE
    Trigger-led campaign based real-time pollution level data
    Read more
    Holmes Place
    Geo-targeted campaign around gym locations
    Read more
    Avène Solaire
    Targeted campaign activated when UV index was above 3
    Read more
    Oris Watches
    Multi-market campaign across the UK and Italy
    Read more
    UGG
    Multi-market cross-media campaign across UK and Germany with mobile
    Read more
    LVMH
    Omnichannel campaign with contextual creatives plus affinity targeting and budget optimisation
    Read more
    Dulux
    Weather-triggered dynamic creatives
    Read more
    Schroders
    Omnichannel campaign with time/day targeting and mobile retargeting
    Read more
    Tourism Tasmania Off Season 2022 (AU)
    A cross-channel campaign to drive visits to Tasmania during winter.
    Read more
    Tourism Tasmania
    Flexible campaign with measurement across mobile devices for footfall
    Read more
    QoQa
    Large-scale branding campaign using real-time data
    Read more
    Bake Off Italia
    Precise day/hour targeting
    Read more
    Warner Bros
    Promoting LEGO Movie 2
    Read more
    bwin
    Dynamic creative optimisation campaign generating odds for football matches
    Read more
    Crack'd
    A multichannel campaign comprising programmatic OOH, mobile and CTV
    Read more
    Deliveroo
    Based around restaurant locations
    Read more
    Meetic
    Ultra-targeted, contextual programmatic with real-time bidding
    Read more
    Diageo
    Weather-targeting triggered campaign to promote Belsazar, a wine aperitif from Diageo
    Read more
    Burger King
    Combining proximity, audience targeting and in-flight optimisation to drive in-store visits
    Read more
    Adidas
    Weather-trigger based programmatic campaign
    Read more
    Orange Bank
    Programmatic OOH campaign optimised in real-time with ultra-targeted broadcast
    Read more
    Slack
    Promoting flexible working in CBD environments
    Read more
    Foundation Against Cancer
    Programmatic DOOH campaign activated when the UV index was greater than 3
    Read more
    Spotify
    Targeting commuters on the move
    Read more
    Sixt
    Targeting travellers at premium sites nationwide, including airports
    Read more
    Coca Cola
    Test and learn approach for the brand using programmatic DOOH
    Read more