Bloemenbureau’s objective with this campaign was to reach urban audiences and create brand awareness.
Since this campaign was run during the pandemic, the flexibility of the campaign afforded by delivering it programmatically was paramount to its success: ensuring that audiences were reached in areas where they were physically present, further utilising mobile data to reach target audiences and optimising the use of the client’s budget.
The whole campaign was booked by Sage + Archer enabling Bloemenbureau to receive one standardised reporting cross-country as well as cross-media – something that would ordinarily be very time-consuming and operationally difficult.
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