Results
27.43% increase in foot traffic, the effect of the campaign lasted for almost 19 days
Inventory
Street furniture within a 15-minute driving distance to 26 Biltema stores
Partners
JCDecaux Norway, Vistar Media, Precis Digital, Spotzi
THE CHALLENGE
Biltema, a leading do-it-yourself warehouse chain in Norway sought to enhance store traffic.
THE OBJECTIVE
Increase foot traffic to Biltema stores.
THE SOLUTION
Precis Digital used Biltema's consumer data to define a 15-minute driving radius around 26 Biltema stores. The success of the campaign was measured through Spotzi's Foot Traffic Attribution study comparing store traffic before and during the campaign (focusing on those exposed to the ads through mobile device IDs).
