HP Premium Notebooks

About this campaign

Results

Doubled market-share of HP Premium Notebooks segment within 2 weeks

Location

United Kingdom

Partners

The Trade Desk and JCDecaux UK

HP wanted to position their Premium Notebooks as the perfect festive gift for tech-savvy individuals.

Through partnering with a leading UK retailer, a prDOOH campaign was deployed that ensured maximum exposure to the target audience. Screens within close proximity to the retailer were selected, as well as time/day targeting, enabling the ads to run exclusively during store operating hours, creating a compelling narrative guiding users towards the perfect gift.

This campaign surpassed all expectations, leaving an indelible impact on the market. The primary KPIs of reach and awareness were resoundingly achieved, with a remarkable delivery of 2.4 million total impressions, effectively reaching an astounding 24.7 million users.

The prDOOH activation played a pivotal role in achieving success, including a huge 7-point year-on-year increase in HP's market share within the Consumer segment. Moreover, the campaign propelled the market share of Windows-based premium segments (above $800) to double within a mere two weeks, cementing HP’s triumph as a transformative force in the digital advertising landscape.

HP was able to exemplify the convergence of technology, creativity, and strategic execution - all backed up with the use of programmatic technology. Through this visionary approach, HP not only elevated brand awareness but also significantly impacted market share, demonstrating the unparalleled effectiveness of digital advertising prowess within the realm of consumer goods.

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