The launch of Aspirin Complex Granule Sticks was advertised during the cold season, the perfect time for the message to be seen at exactly the right time.
Locations of Gewista screens were linked to pharmacy locations, with creatives only displayed on screens in the vicinity of pharmacies. Dynamic creatives showed the shortest distance to the nearest point of sale. To increase relevance, footfall in the pharmacies was measured. Screens that did not improve uplift were no longer booked, while well-performing screens were used more frequently.