Contextually relevant programmatic DOOH based on real-time weather information
THE CHALLENGE
Giga, a mobile service provider, wanted to stand out in a competitive market by capturing audience attention during monsoon season with unique, timely, weather-based messaging for maximum engagement.
THE OBJECTIVE
Reward existing customers and attract new users, including competitors' customers, by offering added value.
THE SOLUTION
The integration of weather data delivered real-time, ads featuring visually striking images of the brand's mascot, tailored to sunny or rainy conditions, gifting customers free mobile data whenever it rains. This award-winning campaign earned Silver at the MARKies Awards Singapore 2024 for 'Most Effective Use of Out-of-Home'.