63% increase in in-store visits, 67% lift across New Look competitors
Location
New Look key locations, main competitors, frequent high-street retail shoppers and ‘Anne-Marie’ collection.
Partners
Hivestack, JCDecaux and Kepler
We partnered with Hivestack for New Look's latest campaign - the brand's main objective was to increase brand awareness and footfall for the launch of New Look’s A/W collection by driving their core audience into their physical store locations as well as online.
Hivestack’s unique Custom Audiences solution helped identify four key audience groups which would be targeted on DOOH screens using programmatic technology: New Look key locations, New Look main competitors, frequent high-street retail shoppers and New Look ‘Anne-Marie’ collection.
This campaign ran across multiple media owners: JCDecaux UK, Clear Channel and Global.
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