HP: Instant Ink

HP’s Instant Ink service provides for the automated delivery of ink and toner cartridges. For this campaign, HP ́s In-House Media Activation Team sought to target potential customers in close proximity to where HP ink cartridges and printers are sold.

Running across WallDecaux’s premium advertising locations, the campaign was able to be focused exclusively on advertising screens located near electronics stores and shopping malls, thus targeting customers in close proximity to HP retail locations and fulfilling the client objective. The campaign was supplemented by a CTV component, running on selected major German broadcasters (ProSieben, RTL, Sky) and CTV publishers (Samsung, Pluto) to amplify campaign effectiveness.