Results
18k clicks in mobile retargeting, 10M DOOH impressions and 599k mobile impressions
Location
Key business districts within a 1km radius of France business centres
Partners
Displayce, Values Media, JCDecaux France, Media Transports, DOOH YOU LIKE & Fill Up Media
For this campaign, Displayce, Values Media and Campanile adopted a strategy of maximising repetition to effectively reach their target audience. They carefully refined the re-exposure strategy of the campaign in order to reach their target audience throughout their journey.
Through the Displayce DSP, 17 strategic locations were identified for the campaign. The targeting strategy focused on offices and transportation hubs in key business districts within a 1km radius of France business centres. This campaign rotated 4 creatives and leveraged mobile retargeting with Locala for message reinforcement after audiences had been exposed to the DOOH campaign.
