THE CHALLENGE
With the launch of the new Mazda CX70 model, Mazda wanted to raise awareness of the new model, highlighting its elegant and luxury design, innovative technology and capabilities.
THE OBJECTIVE
Publicise the new Mazda CX70 model and position it as the ideal premium SUV.
THE SOLUTION
This programmatic DOOH activation showed a strategic effort to elevate brand visibility in Mexico's competitive SUV market, employing targeted placements to engage the right audience effectively. A traffic analysis study was implemented in each location where the campaign was run to measure audience concentration.