Programmatic DOOH campaign combining Dynamic Creative Optimisation and flight data
THE CHALLENGE
With limited media availability pre-Christmas, Don Julio capitalised on the post-holiday, quieter period to drive product awareness.
THE OBJECTIVE
Drive product awareness in Duty Free shopping and maintain a competitive edge.
THE SOLUTION
When footfall, measured as high/low in Duty Free stores through StoreBoost sensors, the campaign was activated. Using flight activation data and Dynamic Creative Optimisation (DCO) the ads were optimised in real-time to attract the audience at key moments before departing flights to Ibiza.