THE CHALLENGE
Search has always been a key indicator of consumer behaviour, but to date, brands have been unable to leverage this data set for DOOH campaigns.
THE OBJECTIVE
Elevate brand awareness and drive consideration for tombola.
Increase share of search among competitors.
THE SOLUTION
Programmatic DOOH campaign with day-parting to deploy ads when tombola app usage was at its peak. Captify and HAWK’s insight platform, Sense, came together to reach in-market audiences and drive a direct link between offline impressions and online search behaviour.