THE CHALLENGE
Stand out from competitors in a busy airport environment to generate awareness of Visa amongst travellers.
THE OBJECTIVE
Drive awareness around Visa in South Africa.
THE SOLUTION
Deploying pDOOH along airport routes to target travelers heading to O.R Tambo and Cape Town International Airports. Retargeting the primary target audience with mobile ads within the airport. Interactive mobile campaign where when clicking on the creative, viewers were directed to the Visa website to learn more about the brand and their Fleet offering.