THE CHALLENGE
Ubisoft wanted to stand out in a peak season when every brand is competing for attention to promote Just Dance 2026.
THE OBJECTIVE
Drive brand awareness for the gaming industry across the UK, France, Germany and Australia.
THE SOLUTION
A 4 way multi-market campaign was deployed on screens within a 200m-1km radius of 408 specific locations to key retailers. High energy visuals featured local retail partners, making the campaign relevant across all markets. The campaign was day parted to the Christmas shopping window and was optimised for peak shopping hours, reinforcing purchase intent.