Programmatic DOOH campaign using smart segmentation and proximity targeting
THE CHALLENGE
Attract people to a pop-up in the heart of Madrid that merges skincare and training.
THE OBJECTIVE
Build awareness for Biotherm’s new hydrating gel: Aquasource+ Electrolyte Dewy Gel.
THE SOLUTION
High-affinity L’Oreal audiences were identified within 1km of the Skin Fitness Studio pop-up. Using proximity targeting, inventory was tiered into two rings (500m and 1km) and optimised "Share of Time" to concentrate the budget when the audience was most receptive.