Route-based pDOOH campaign utilising proprietary audience surge measurement during Stockholm Marathon
THE CHALLENGE
Maximise Picadeli’s brand visibility, capitalising on the crowds of the Stockholm Marathon. Prove the tangible, unmeasured media value generated by live event surges that traditional metrics often miss.
THE OBJECTIVE
Quantify the exact audience uplift and extra media value delivered in real-time during the event to demonstrate ROI efficiency.
THE SOLUTION
JCDecaux handpicked premium street and roadside DOOH frames directly along the Stockholm Marathon route, with Scream Gothenburg strategically targeting these screens before, during, and after the race. VantageOOH utilised its proprietary surge uplift technology to measure actual audience delivery against baselines, providing data-driven proof of the campaign's extended reach.