THE CHALLENGE
Although awareness of UV risk is high, many consumers still don’t apply SPF every day. Garnier set out to reposition SPF as an everyday skincare essential through contextually relevant messaging.
THE OBJECTIVE
Drive behavioral reinforcement by repositioning SPF as an everyday skincare essential rather than a product only reserved for sunny days.
THE SOLUTION
The campaign activated Large Format and Small Format digital screens, combining mobile device IDs with live weather and UV data to identify real-world movement patterns and visits to cosmetic retailers.
Dynamic creative responded in real time to weather conditions, UV levels and time of day, delivering contextually relevant messaging that reinforced SPF as an everyday skincare essential. A high-impact 3D creative execution further amplified the campaign.