THE CHALLENGE
Dominate against the fiercely competitive Quick Service Restaurant (QSR) sector in Australia with the aim to grow market share through an opportunity in e-commerce and app adoption.
THE OBJECTIVE
Drive app acquisitions and increase KFC app downloads to surpass the success of the previous 'Left-Hand Menu' campaign.
THE SOLUTION
This campaign deployed an advanced segmentation approach to strategically target pedestrian audiences with a higher propensity to take immediate action. GroupM's Advance DOOH Journeys tool was used to plan a strategic site list for inventory. Peak times for the campaign lined up with KFC daily deals and peak retail periods to drive immediate action.