Cross-border eSIM provider used programmatic DOOH for call-to-action campaign
THE CHALLENGE
Build brand presence and capture travellers' attention at Changi Airport with a memorable, actionable message before they depart for Japan or South Korea.
THE OBJECTIVE
Increase brand awareness and drive conversions among travellers heading to Japan and South Korea.
THE SOLUTION
ByteSIM launched its first programmatic DOOH campaign at Changi Airport, strategically positioned as the last point of influence for travellers. The ads featured a prominent QR code as a call-to-action, allowing an easy offline-to-online transition that enabled travellers to quickly access ByteSIM's eSIM service.