Results
+7% purchase consideration and +32% advertising awareness
Location
Malls, high streets and social hubs across cities in the UK, Germany and France
Partners
JCDecaux UK, WallDecaux, JCDecaux France, Jellyfish, Sage + Archer
UGG targeted high-end shoppers and socialites in shopping malls, high streets and urban hubs for their latest campaign to drive brand awareness. Working with Jellyfish and DSP Sage+Archer, this cross-media campaign ran across mobile and programmatic OOH frames in the UK and Germany (London, Berlin and Hamburg) as well as France.
Effectively applying the real-time capabilities of programmatic, Jellyfish were able to optimise the campaign to times of the day with higher footfall, along with sites that indexed higher against the UGG target audience.
Research for the UK aspect of the campaign saw a huge 32% uptick in awareness driven by the advertising screens of the programmatic OOH campaign, as well as consideration also rising 7%, with a shift in intent and loyalty towards the UGG brand.
For full details, download the case study.
