Opel, a famous European car brand belonging to Stellantis which is one of the biggest car manufacturers in the world, launched a new hybrid version of their best-selling models, Opel Astra, that won the 2022 best car award in their category by Auto Bild.
This was an omnichannel campaign with retargeting of outdoor display impressions and prospecting to non-impressed users via mobile video, measuring dealership arrivals in all cases.
The campaign saw brilliant results, +17% increase in dealership visits, 9.7k conversions through this DOOH strategy and 2x better conversion rate from DOOH ad groups than video ad groups.