Programmatic DOOH campaign combining Dynamic Creative Optimisation (DCO) with real-time football data
THE CHALLENGE
As the official hair care partner of Arsenal FC, L’Oréal Elvive wanted to go beyond traditional sponsorship.
THE OBJECTIVE
Promote the Elvive Growth Booster range, bridge the gap between high-performance sports and haircare, and reach fans at the height of emotional engagement.
THE SOLUTION
The campaign leveraged dynamic triggers, including real-time score updates and kick-off countdowns. Screens were selected around Wembley Stadium during the Carabao Cup final to deliver contextually relevant creatives at peak moments, driving brand sentiment and measurable sales uplift.