Multi-channel pDOOH campaign to drive store visitation using trend-led creatives
THE CHALLENGE
Grow awareness of its products for hot cooking by moving consumers beyond cold uses at moments when they’re deciding what to cook.
THE OBJECTIVE
Drive visitation to stores by inspiring casual, creative cooks with an Apetina-style take on the trending ‘baked feta pasta’ recipe and turn that inspiration into trial.
THE SOLUTION
The campaign used a point-of-sale-driven approach, with precise day- and time-based targeting during commuter prime time. Screens delivered the recipe inspiration as audiences travelled home and planned their evening meal, nudging them from inspiration to action in store. pDOOH ran alongside Snapchat, Meta, TikTok, streaming and YouTube, and proved a strong addition to the channel mix.