THE CHALLENGE
Introduce the new Alien Extraintense fragrance to effectively reach the target audience.
THE OBJECTIVE
Boost brand awareness and brand relevance for the Mugler brand.
THE SOLUTION
Mugler executed a multichannel campaign that blended emotional storytelling with dynamic, precisely timed and audience-targeted pDOOH to deliver flexible, high-visibility reach across touchpoints, demonstrating the power of multi-sensory digital brand experience in combination with pDOOH, while a striking 3D visual maximized impact on high-traffic urban screens.