Results
Sold out all four events and 41% said they were likely to purchase Magners in the future
Location
Screens that over-indexed against the target audience in Manchester, Liverpool, Birmingham and Glasgow
Partners
Hawk, Numodo, Republic of Media and JCDecaux
Magners held a series of four events across the UK called ‘Secret Orchard’, with performances from headline acts and local talents.
A prDOOH campaign was deployed which was precisely geo-fenced to only run in the cities where the events were held, as well as only running across screens that specifically over-indexed against Magners’ target audience. Audiences who had been in contact with the prDOOH campaign were also re-targeted via mobile, enabling them to sign up to the event directly.
