THE CHALLENGE
SNCF Réseau faced the challenge of diluted messaging in previous campaigns due to the lack of data to isolate student audiences from the general commuting public.
THE OBJECTIVE
Increase awareness of SNCF Réseau’s recruitment opportunities among students and recent graduates in high-mobility areas across the Paris region.
THE SOLUTION
To achieve maximum efficiency, the campaign utilised Mediatransports’ proprietary DMP to trigger ad delivery exclusively on screens and during time slots where student density was highest. By applying audience suppression to minimise waste and overexposure, this data-led approach ensured an ultra-optimised, highly relevant recruitment message reached the right audience at the most impactful moments.