On Wednesday 23rd September, I hosted a session at DMEXCO 2020 covering why OOH should be part of your programmatic strategy. Watch as I take you through how programmatic technology in a broadcast channel plays a pivotal role in omnichannel strategies in the DMEXCO recording below.

I also share examples from leading brands such as John Lewis, Renault and Virgin Active who have all benefited from our programmatic platform, plus get a preview of the findings from our latest research on what's driving agencies and advertisers to think about programmatic OOH.