The Advantages of 3D Advertising and Programmatic Buying

Brands today need innovative strategies to stand out in a crowded advertising landscape. One such strategy is 3D advertising, which captures attention and enhances brand visibility. Many people's encounters with 3D advertising are through impressive videos seen on platforms like LinkedIn, showcasing major brands at iconic locations such as Times Square and Piccadilly Circus. These displays are indeed captivating, but there's more to 3D advertising than meets the eye.

Debunking Myths About 3D Advertising

A common misconception among agencies and brands is that 3D advertising requires specialised "3D billboards" and comes with a hefty price tag. In reality, the magic of 3D lies in the creative content, not the screen itself. Moreover, it doesn't have to be prohibitively expensive; in fact, the most costly campaign is one that fails to leave an impression.

While "Forced Perspective" 3D on L-shaped or curved screens can create stunning visuals from specific angles, they are not always the best choice for direct impact on viewers at ground level. These are more suited for generating engaging social media content rather than traditional DOOH advertising.

3D Advertising: A New Perspective

In January 2023, 3Rock Global introduced a groundbreaking concept: 3D advertising that works on any standard digital screen, viewable from any angle without distortion. This scalable approach to 3D is precisely what brands need to make a significant impact.

After extensive testing, 3Rock Global achieved a unique offering that remains unmatched. Their content provides a flawless viewing experience from any angle, attracting major brands like Coca-Cola, Samsung, Red Bull, Pepsi, and Mastercard. With over 150 pieces of 3D content created to date, this industry is still in its infancy but rapidly growing. We are even adding interactive capabilities using our AR DNA – so watch out for that.

Meeting Brand Needs with Programmatic Buying

Brands are not only competing within their industries but also against countless other advertisers globally. With consumers exposed to thousands of ads daily and remembering only a few, standing out is crucial. Creating 3D content in a standard portrait format for example, ensures compatibility with every portrait screen worldwide that supports full motion. It’s not just portrait though, we can create and scale in any format.

Through platforms like VIOOH, brands and agencies can purchase media programmatically without altering their usual processes. This allows them to run true 3D campaigns at scale across various formats, removing any potential barriers. A massive 30% of VIOOH screens outside of China allow for motion, and 93% in mainland China so the opportunity for scale and more impact is most definitely there!

Proven Effectiveness of 3D Advertising

Is 3D just a gimmick? Evidence suggests otherwise. A comparison campaign by Dooh.com for Maybelline revealed that 3D advertising outperformed traditional 2D by an astounding 350% in sales. Numerous studies confirm that 3D content significantly boosts impact and recall.

Sustainable and Impactful Advertising

3Rock Global offers top-tier 3D content creation at competitive prices, with the added benefit of sustainability—90% of our production department operates on renewable green energy. The higher impact and recall of 3D mean fewer repetitive messages are needed to capture audience attention, making it a more carbon-friendly option.

In summary, 3D advertising offers brands a powerful tool to enhance visibility and engagement while being easily accessible through programmatic buying methods. Its effectiveness in increasing sales and brand recall makes it an invaluable and vital asset in today's competitive market and 3Rock Global should be your first port of call.