THE CHALLENGE
Avaloq, a leading wealth management technology provider, wanted to build brand awareness among business travellers and financial decision-makers. The aim was to reach this audience in a premium airport environment that reflects the brand’s positioning and connects with high-value professionals in transit.
THE OBJECTIVE
Increase brand visibility among affluent business travellers through timely and contextually relevant messaging at Singapore Changi Airport.
THE SOLUTION
Using flight destination data from Cirium, Avaloq ran a pDOOH campaign via Displayce across all four terminals of Singapore Changi Airport. Screens were targeted based on flights to major financial hubs including Hong Kong, Tokyo, Shanghai, Seoul and Beijing (HKG, HND, NRT, PVG, SHA, ICN, GMP). This data-led activation enabled Avaloq to engage business travellers at the right moment, improving message relevance and strengthening brand visibility in a competitive sector.