THE CHALLENGE
Cocio was revitalising its brand with a refreshed design identity and a new communications platform. It needed to put that new look in front of its core audience at scale and turn renewed visibility into brand trial.
THE OBJECTIVE
Boost brand awareness and drive product trial following the launch of the refreshed brand identity and communications platform.
THE SOLUTION
pDOOH added contextual relevance at scale, reaching consumers in real-world moments through day- and time-based targeting, proximity to the point of sale and carefully selected venue types. This kept the brand highly visible during key consumption windows while nudging shoppers closer to purchase. pDOOH ran alongside YouTube, Meta and Snapchat to ensure strong reach for the new platform among the core audience.