Results
5% uplift and 75K+ incremental visits watch the movie
Location
Across the United Kingdom
Warner Brothers wanted to create a memorable campaign ahead of the launch of their new film Lego Movie 2.
Targeting families ahead of the release date, we helped run a programmatic national OOH campaign with inventory in rail, street furniture and malls. This campaign also used mobile to define the audience through Adsquare, of women aged 25+ with children.
This campaign delivered 70%> against the target audience, and the exposure drove a 5% uplift in footfall against a sample of 1M+ exposed devices. Finally, there were over 74,000 incremental visits to watch the movie!
