pDOOH campaign to boost anticipation for Thursday Night Football
THE CHALLENGE
Amazon Prime Video aimed to keep Thursday Night Football top of mind across the NFL season, engaging busy travellers and sports fans in a highly competitive entertainment space.
THE OBJECTIVE
Build anticipation early in the week to boost awareness and drive tune-in on game day.
THE SOLUTION
The programmatic DOOH campaign was activated across LAX Prestige and Gateway networks, delivering a 20%+ share of voice on 226 digital screens. Ads ran Monday to Thursday, with heavier exposure on Thursdays to capture travellers’ attention ahead of game day.