Every month, Burger King offers an exclusive, unique burger called “The King of the Month”, which was the focus of this campaign.
The first phase of this campaign used audience targeting to specifically target ‘fast-food lovers’, as well as proximity targeting to select screens close to Burger King restaurants.
Live performance optimisation was then enabled in the second phase of the campaign via real-time footfall data from Adsquare, enabled via Splicky DSP. The client was able to see which screens were particularly successful at driving visits to their target Burger King restaurant. This meant the campaign could be optimised in-flight for the very effective locations, making the best use of the budget.