Results
71.4 million impressions. +25pts uplift in brand awareness across 5 markets
Inventory
Screens across malls, transport and bus shelters in France, Germany, UK, Switzerland and Spain
Partners
Displayce, Spinnn, Happydemics
THE CHALLENGE
Columbia wanted to be able to position themselves as the go-to-choice for outdoor activities.
THE OBJECTIVE
Amplify awareness and brand consideration of Columbia and amplify purchase intent in Europe.
THE SOLUTION
Weather-targeting was deployed to broadcast only when the audience was preparing for cold weather. Ads were broadcasted when the temperature dropped below 8°C in geo-targeted European cities characterised by low winter temperatures. High traffic locations were selected within these cities with custom dayparting depending on the venue type and country.
