Results
Profile England players as role models, ahead of the UEFA Women’s EURO 2022
Location
D6 mall and street furniture across the UK
Partners
Scoota, JCDecaux UK and Threepipe
To celebrate the Lionesses, the FA and Threepipe approached Scoota to manage the delivery of 23 creatives across the country, each of which was selected dynamically at point of play depending on the panel.
Running on JCDecaux screens through VIOOH as well as inventory from Global and Broadsign, the campaign targeted panels in each of the player's hometowns and delivered the most relevant creative on each screen.
Download the case study to find out more information.
