Target audience
Gen Z, younger millennials. Digitally/tech savvy young professionals.
Inventory
105 JCDecaux iVisions and roadside digitals across key provinces (GP, WC, MP, KZN)
Partners
JCDecaux South Africa, Mobiclicks, Blis
THE CHALLENGE
Encourage people to take breaks for the sake of fun, and highlight the importance of playfulness and laughter for wellbeing and productivity.
THE OBJECTIVE
Provide entertaining ways for people to take mindful breaks.
THE SOLUTION
The programmatic campaign included a competition, with the chance to win ‘fun break experiences’ and cash vouchers. Witty digital content with the slogan ‘Kat for Fun’s Sake’ emphasised mindful enjoyment without overindulging. The campaign ran at eye level and spectacular screens.
