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Puma

Real-time buying only on DOOH panels overweighted by the affinity target to the "Running" segment

About this campaign

Results
+66 total pts towards increase in consideration on future Puma Running purchases
Location
France
Partners
Displayce, JCDecaux, Havas, Clear Channel and Broadsign

For this campaign, Havas and PUMA programmatically purchased DOOH screens from six different agencies.

The targeting carried out on the Displayce DSP allowed the selection, in the pre-bid phase, of affinity audience data for the "Running" campaign in order to purchase only those screens that were overweight the target in real time.

A brand lift survey compared the impact of two different creatives within the campaign.

Puma - Basic fit (1)-1
Puma - CC - Malls (1)
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