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VO5

Plugging real-time search data into programmatic DOOH to boost brand perceptions

About this campaign

Results
Post exposure search rose by 16%. Brand perception increased by 56%.
Inventory
Screens located near high traffic areas (gyms, universities, city shopping hubs). Screens across 180 Tesco stores stocking the products.
Partners
JCDecaux UK, Captify, Azerion, Elida Beauty, Publicis

THE CHALLENGE

Refresh VO5’s positioning and reconnect with both loyal and new consumers across the UK.

THE OBJECTIVE

Build high-impact awareness while linking offline brand engagement to measurable online intent.

THE SOLUTION

Using real-time search intelligence data from Captify, postcodes were mapped around areas actively searching for haircare, to reach these audiences where haircare interest was highest. The campaign measured performance using search uplift and footfall tracking data to prove how exposure to the outdoor ads sparked both online search behaviour and physical store visits.

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