Using the Hivestack platform in collaboration with Flux, BrewDog created a custom ‘Haze Moment’ for their Hazy Jane beer - triggering the campaign to activate only when the sky was hazy.
The trigger, a first of its kind, was created by aggregating data from Flux's global environmental and air quality partners, including Dark Sky, Accuweather, Ambee, and Breezometer. This allowed BrewDog to capitalize on real-time weather updates to ensure maximum relevance of the campaign.
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