Target Audience
Environmentally conscious consumers
THE CHALLENGE
This national Digital Out of Home (DOOH) campaign runs for 33 days across France. It is spearheaded by a prominent Chinese electric vehicle manufacturer, leveraging programmatic DOOH purchasing to effectively reach the target audience.
THE OBJECTIVE
The primary objective of this campaign is to increase brand awareness and promote the new electric vehicle range. By utilising programmatic DOOH, the campaign aims to reach a wide audience effectively and efficiently, ensuring the ads are displayed in the most relevant locations.
THE SOLUTION
This programmatic DOOH activation represents a strategic effort to elevate brand visibility in France’s competitive electric vehicle market, employing targeted placements to engage the right audience effectively.
