Target Audience
Audience within a 500m radius of the venue including potential festival-goers in close proximity to the event venue
Inventory
27 screens across transportation hubs, shopping centres, and key public spaces around Lillestrøm
Partners
JCDecaux Norway, Vistar Media
THE CHALLENGE
Draw attention and drive engagement for Byfesten, a music festival in Lillestrøm Kultursenter, Norway.
THE OBJECTIVE
Promote Byfesten, a vibrant festival celebrating music and culture, and draw in crowds and create buzz.
THE SOLUTION
Pre-festival approach included a dynamic countdown time displaying the days remaining until the festival began. During the festival, campaign visuals displayed the next artist scheduled to perform and a countdown to their performance alongside displaying the distance from where the attendee was standing to the stage, dynamically updated based on the schedule to ensure festival-goers received the most current and relevant information - 500 variations on 27 screens.
