Dynamic pDOOH campaign specifically targeting high-traffic urban areas in the South of England
THE CHALLENGE
Maximise Carwow and BYD’s brand visibility during the surge in fuel prices during April 2026, with the aim to translate offline awareness into purposeful and motivated online searches.
THE OBJECTIVE
Drive traction towards Carwow’s online marketplace, and effectively promote BYD’s cutting-edge electric cars as a solution to the inescapable burden of fuel prices.
THE SOLUTION
Carwow leveraged programmatic technology to dynamically target digital screens across high-traffic urban areas, roadsides, and petrol stations based on real-time location data - positioning BYD’s electric models directly to drivers as a remedy to the fuel issue.