THE CHALLENGE
Equinor wanted to reach influential business and policy leaders attending CERAWeek 2025 in Houston, ensuring visibility and engagement within a busy convention environment.
THE OBJECTIVE
Enhance brand presence and awareness among key decision-makers by delivering high-impact messaging before and throughout the event’s duration (March 8th – 12th).
THE SOLUTION
By using programmatic DOOH across Airport’s full digital network, the campaign delivered concentrated, high-share-of-voice exposure on 134 digital screens. Running from March 8th –12th, it ensured consistent visibility before and throughout the convention, connecting with delegates as they arrived and departed.