Target Audience
City Dwellers, Commuters, Outdoor Enthusiasts, Fitness Fanatics
Results
Of those exposed to the campaign 45% would now consider using FREENOW services, 29% increase in ad recall in the exposed group
Partners
HAWK, Azerion, the7stars, Prospero, JCDecaux UK
THE CHALLENGE
Stand out from competitors whilst maintaining FREENOW as London’s #1 Taxi App.
THE OBJECTIVE
Bridge the gap between brand awareness and consideration of FREENOW taxi service.
THE SOLUTION
A multi-channel campaign was deployed to reach the audience across various touch points and keep FREENOW top of mind. A bespoke API mapping technology from Azerion’s Hawk platform alongside open-source data from Transport for London feeds meant campaign creatives were dynamically updated to spotlight available taxis and showcase London hotspots.
